Precise Marketing Classification of Agricultural Products for E-Commerce Live Broadcast Platform Using Clustering

Live delivery of goods is a novel type marketing model that has injected new vitality into the development agricultural e-commerce. It only in last few years live streaming become popular e-commerce approach. Agriculture China lease on life thanks to advent model. This article comprehensively surveys broadcast models era. The comprehensive survey includes significance and current state identifies factors impeding integration products. review makes pertinent recommendations. presents for precise classification products platforms using clustering. Moreover, this uses customer space achieve platform. enhances K-means with local density information entropy proposes an improved TFA segmentation method. results demonstrate proposed method capable efficiently classifying customers, accurately reflecting their value, optimizing algorithm’s efficiency by clustering technique.